Podcast Secrets Revealed

There you are, flipping through the radio stations yet again, looking for SOMETHING, ANYTHING, worth listening to. Maybe youll find a song here or there that you like, or a talk show on a subject you are interested in. Then its time to flip the stations again. What I need, you think to yourself, is my own personal radio station.

Enter the world of podcasting! Podcasting is just like having your own radio station, programmed with your favorite items and ready for you to listen anywhere, anytime. With podcasting, you can listen to:

[o] WHAT you want

[o] WHEN you want

[o] WHERE you want

No more searching and hoping to find a radio station that plays your favorite music. No more missing a talk show broadcast because you are sitting in class or in a meeting at the wrong time. With podcasting, you get just the content you want, from the sources you want, when you want. And there are no ads or commercials! What Tivo has done for your TV viewing, podcasting can do for your radio listening, and there is no FCC regulations either!

So what exactly is podcasting? A podcast is an audio file stored on the Internet that you can download to your computer or MP3 player and listen to whenever you want. It might be music, or it could be a talk show, a lecture, a recorded tele-seminar, a sermon, a football game, etc. Podcasting gives you the ultimate in choice and convenience.

o Podcasting is all about CHOICE

Podcasting offers you unlimited choices in listening. Even though podcasting is a relatively new technology, there are already thousands of podcasts to which you can subscribe. No radio station in your city that plays the indy music you love? Check out East Detroit Radio.

Want to improve the koi pond in your backyard? Subscribe to Koi Club of the Air.

Parenting questions? Try the Front Porch Parenting podcast.

You can find a podcast on literally any subject you are interested in! In fact, www.podcastalley.com currently lists 2,380 podcasts in 15 different categories, while www.ipodder.org lists 4,493.

Another advantage of podcasting is that, because podcasts can appeal to niche audiences, they can cover their topics in much greater depth and be far more informative than regular radio broadcasts, which must appeal to a wide audience. Also, with a podcast, you can back up and listen to a segment again if you missed something the first time. If you come to a segment that is boring, you can fast-forward. You can listen as many times as you want to all or part of the podcast. And you can stop listening all together for a few minutes, hours, or even days if something else comes up.

o Podcasting is all about CONVENIENCE

MP3 files have been available for download from the internet for years. But what makes podcasting different and truly useful is that you can subscribe to programs you are interested in. This means you dont have to check your favorite podcast web sites every day for new episodes and manually download them.

Instead, free podcasting software automatically downloads new episodes to your computer as soon as they are available. This makes it easy and convenient for you to stay up-to-date with your favorite podcasts.

Once your podcasts are downloaded to your computer, you can synch them to your MP3 player, burn them to a CD for playback on your CD player, or simply listen to them through your computers speakers. This gives you the ultimate convenience of listening to your programs at your leisure. You can listen to the podcasts whenever you want as you are driving, walking, exercising, knitting, etc. With a podcast, you can be mobile, live your life, and listen to your content ANYWHERE.

o Podcasting is FREE & EASY

Not only are podcasts themselves generally free, but so is the podcasting software you need! Both podcasts and podcasting software are easy to find on the internet and are easy to use.

Podcasting is waiting for you!

If you havent been exposed to podcasts yet, you soon will be! Podcasts are literally everywhere now, and more podcasts are being created every day.

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Salespeople Stay On Message!

Youve heard the phrase in numerous dramatic programs about politics.

A public figure is delivering a talk or being interviewed, and one of his handlers, remarks with alarm: Hes off message!

What this means is he is wandering into dangerous verbal territory, or falling into a trap that has been set by a wily and hostile interviewer or by a heckler.

The same thing afflicts salespeople: Its easy for us to wander from our main talking points, whether theyre features and benefits or the customers needs, into perilous territory, about which we know little, but dont refrain from offering an opinion about it.

The non-technical seller who shoots from the hip, instead of calling his own help desk for support regarding a technical question, is off message.

The ex-jock who insists on telling the Notre Dame alum that USC has a better football tradition, is way, way, way off message!

So, what can you do when youre irresistibly enticed to stray from the proven path?

Do as politicians do. Bridge back to your main message by saying, Im glad you brought that up because it reminds me of something relevant to the sales talk!

Do this check-up from the neck up, as Zig Ziglar might call it. Ask yourself, when you sense youre getting far astray, am I on message or off?

Then get back to your main point!

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